CASINO PROMOTIONAL VIDEO
LONDON CASINO PROMOTIONAL VIDEO & PROPERTY SHOWCASE VIDEO WITH THE HIPPODROME CASINO
Roles: Creative, Video Director, Producer
Whilst at Ideal Insight, the Hippodrome Casino wanted a series of videos to be created while it was quiet due to COVID-19. I was tasked with creating an interesting video that showcased the breadth of their facilities. I produced a document that allowed the Hippodrome to clearly see what we'd be creating for them before the dates we agreed, so when the day come around everyone was clear as to what was being filmed. To help with this we also created schedules with timings so we could organise people to be in certain places to be filmed.
My role than on the day past producing was video director. I worked with 4 crew members (2 videographers and a drone pilot) to create a huge breadth of digital content that could be repurposed down the line if required. From mixing cocktails to slot machines and blackjack, we were able to film lots of quality content.
We made the main video, which included text graphics to help tell the story the Hippodrome wanted to tell, as well as a social media video entirely focused on drone footage. We were also required to reformat these videos into social media dimensions, so the films could be utilised across multiple platforms.